Sketchplanations

Sketchplanations

Favourite Sketches of 2024: The Writer's in the Writing, the Artist's in the Art

A behind the scenes look at the sketches that resonated and stay with me

Jono Hey's avatar
Jono Hey
Jul 30, 2025
∙ Paid
13
Share

Find the first and second posts of my favourite sketches of 2024. In this series, I revisit with personal commentary sketches that:

  • Seemed to resonate most with readers

  • Are personal highlights for me

  • I keep coming back to and resharing or referencing

Perhaps it will remind you of a few you enjoyed, or introduce you to some you missed. As always, I've linked to the full sketches to dive deeper.

This kind of behind-the-scenes post is for paid subscribers — but the weekly sketches stay free as always.

The writer's in the writing, the artist's in the art visual showing a red writer writing red words in a book, and a blue painter painting a canvas of The Wave in blue
A red writer writing in red. A blue artist painting with blue. Simple!

Original post | Print | Writer print | Artist print

As a young design strategist, combing through research and interviews in my team, a realisation struck me: what I consider an 'insight' actually says as much about me as it does about whom I'm learning from. What's surprising is not universally surprising, for someone else, it's just regular life.

Until that point, I'd probably been arrogant enough to assume that an insight was like discovering new knowledge—it would be new to the world. Occasionally, perhaps, that was true, but more often than not, what I saw as an insight was just a mixing of my unique background and upbringing with how we'd seen others behave. The insight wasn't objective. I was in the insight.

Keep reading with a 7-day free trial

Subscribe to Sketchplanations to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Jonathan Hey
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture